TikTok is introducing a new feature that allows them to reduce the amount of AI-created media appearing in their feeds. This step comes as the service announced that it presently contains over 1 thousand million content made with AI.
Trial and Implementation
This change is being tested over the following weeks before a widespread rollout. This shift comes amid a surge in content created by AI, spurred by recent video-generation tools.
AI Content on Other Platforms
Recent reports that approximately a tenth of the quickest rising content creators on a popular video site exclusively feature AI-generated videos. A considerable share of this content is considered low-quality AI content, a label for inferior, mass-produced content that is often illogical or dreamlike.
“We know from our community that numerous viewers like content created using AI tools, including AI artwork to educational videos, and we aim to offer the community the option to increase or decrease of that, based on their own choices,” commented a company executive.
Scale of AI Content
The service announced that there are presently over a billion videos on its app tagged as made with AI. Collectively, over 100 mn pieces of content are submitted to the app each day, making AI-generated material a relatively small portion of its total content library.
How to Adjust Settings
Members will be in a position to limit or boost the amount of AI content they see by using the content preference setting in the application and choosing the AI content topic. Further subjects that are already be controlled under the setting cover news, fashion, beauty, and movement.
Platform Guidelines
TikTok’s policies mandate content makers to tag lifelike artificially created content, and it prohibits dangerous fake videos of public figures or critical incidents. Any realistic artificial content that is unmarked can be taken down under its user guidelines.
In addition, the platform will henceforth apply an artificially created watermark to content created with its own AI tools, or flagged by an industry-wide initiative for identifying content made by AI. This action is intended to deter users from trying to evade the tagging system.
Educational Initiatives
The company is additionally establishing a $2m educational fund for experts and groups to produce learning resources about using AI responsibly. This program will support charitable organizations specializing in teaching coding and technology.
Moderation Strategy
The platform has supported its moderation strategy, following debate over intentions to cut jobs for a large number of content moderators in the UK. It is planning to cut a significant number of roles in its trust and safety team in its British office, with worker representatives and internet security professionals expressing worry that staff are being displaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but automated tools can protect employees by filtering out the most distressing content prior to it gets reviewed by staff. The platform reported a 76% decrease in explicit and harmful content reviewed by human moderators over the past year due to the use of its AI tools.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s very important to limit contact with unsafe media as rapidly, which is why a significant AI assistance is making a difference work at speed.”
